Introduction : Google AdSense
During the summer of 2003, Google introduced
a new ad delivery mechanism for website publishers (both
large and small) known as Google AdSense. Earlier Google
AdWords ads were only available for publishers with more
than 20 million impressions per month. AdSense can now
cater to small niche website publishers by bringing in
content targeted advertisements to their websites
From Google's own words :
"Google AdSense is a fast and easy
way for website publishers of all sizes to display relevant,
unobtrusive Google ads on their website's content pages
and earn money. Because the ads are related to what your
users are looking for on your site, you'll finally have
a way to both monetize and enhance your content pages.
It's also a way for web site publishers
to provide Google search to their site users, and to earn
money by displaying Google ads on the search results pages."
Currently Google adsense is the best paying
& most reliable source of income for webmasters. Adsense
program consists display of google ads through adsense
for web pages and through adsense for web search.
How Adsense Works ?
If you go to Google and do a search for
almost any keyword phrase, you'll notice some "Sponsored
Links" that appear on the right side of the screen
that are relevant to the keywords you just searched for.
These are paid ads from web site owners
trying to bring targeted visitors to their web sites.
The advertisers pay Google every time their ad gets a
click by a web surfer.
Now you can display these same ads on your
site just like Google and get paid for it. Every time
an ad is clicked from your site, you will receive a certain
percentage of what Google receives from the advertiser.
Why Would Google Give Away
Their Money ?
With Google AdSense advertisers are getting
more exposure of thier website all over the web. This
will help them gaining targeted traffic better than before.
This is also good news for Google because
the more traffic the advertisers receive, the faster their
funds are used up. And of course, it is Google's hope
that they'll continue to advertise with them and keep
funneling more money into their advertising account. This
is a very ingenious way for Google to keep raking in the
revenue.
And of course it's good news for you because
you're getting paid to simply display a few text ads for
free.
GoogleGuy Explains AdSense
GoogleGuy, an anonymous Google employee
who contributes to discussions on the WebMasterWorld.com
forums, explains how AdSense will help information sites:
"...sites that provide solid content,
especially niche sites that don't want to hunt down their
own advertisers, should really benefit ... there's a whole
universe of people who ... mostly produce informational
sites, and the chance to recoup their costs without much
effort is nice. I hope AdSense does encourage more diversity
and voices on the web, because now smaller sites can work
on what they're interested in – the content of their sites
– without worrying very much about the costs of self-publishing
information."
